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医疗服务中的消费者价值共创

点击[] 时间[ 2017年11月21日 08:16] 发布人[王意晴]

题目:Customer Cocreation Value in Healthcare Service(医疗服务中的消费者价值共创)

Jill Sweeney教授

主讲人:Prof. Jill Sweeney 西澳大学商学院

主持人:姚唐副教授

时间:2017年11月22日15:30-17:30

地点:北航新主楼A座618

摘要:      

This lecture explores in-depth what health care customers actually do when they cocreate value. Combining previously published research with data collected from depth interviews, field observation, and focus groups, the authors identify distinct styles of health care customer value cocreation practice. Importantly, the authors show how customers can contribute to their own value creation through their own (self) activities in managing their health care. Building on past work in service-dominant (S-D) logic, consumer culture theory and social practice theory, the authors identify “roles,” “activities,” and “interactions” that underlie customer cocreation of value in health care.    

主讲人简介:

Jill Sweeney is Winthrop Professor in UWA Business School. Jill was awarded a PhD in marketing in 1995. Her academic research focuses on services marketing as well as brand equity, relationship marketing and word-of-mouth. She has published widely including in the Journal of Retailing, the Australian Journal of Management, Psychology and Marketing and the Journal of Service Research. Jill was state Chair of the Australian Marketing and Social Research Society until recently and on the National Council of the same body. She is on the Australia and New Zealand Marketing Academy Executive and was co-chair of the ANZMAC 2005 conference held in Fremantle in December 2005. Jill was the Associate Dean of Research and Research Training at the University of Western Australia Business School from 2008-2010. She plays a strong role on research and education committees and mentors junior staff with respect to research.

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